Diagonal Comms: Buffalo Trace Campaign Launch with Special Guest Guenther Steiner
The much-anticipated launch campaign for Buffalo Trace, the celebrated Kentucky Straight Bourbon Whiskey, is set to take off with the expertise of Diagonal Comms and Digital Pie. These two agencies have been brought in to manage public relations, communications, and capture the essence of the event. Adding to the excitement, former F1 team principal Guenther Steiner was present at the launch event, lending his star power to the occasion.
Buffalo Trace, an award-winning bourbon with a rich heritage, is embarking on a new campaign to highlight its exceptional quality and storied history. Diagonal Comms, renowned for its strategic communications and public relations expertise, will lead the PR efforts. Their role includes crafting compelling stories that celebrate Buffalo Trace’s legacy and engaging with media outlets and influencers to maximise exposure.
Digital Pie, known for its proficiency in digital marketing and content creation, will focus on capturing the campaign’s key moments and creating engaging digital content. They will document the launch events and produce high-quality visuals and interactive media to enhance the campaign’s online presence.
The launch event, held at Buffalo Trace London Store, was a resounding success, featuring a special appearance by Guenther Steiner. Steiner, known for his dynamic leadership in Formula 1, expressed his admiration for Buffalo Trace’s dedication to craftsmanship and quality. His presence added a touch of glamour and excitement to the event, drawing attention from media and fans alike.
“We are excited to partner with Buffalo Trace on this landmark campaign,” said a spokesperson from Diagonal Comms. “Our goal is to bring the rich history and craftsmanship of Buffalo Trace to life through strategic storytelling and extensive media engagement.”
Digital Pie added, “Our team is thrilled to capture the essence of Buffalo Trace through dynamic and engaging digital content. We aim to connect with both loyal fans and new consumers, showcasing the brand’s unique qualities.”
The campaign will feature a series of high-profile events, exclusive content releases, and interactive experiences designed to engage and captivate audiences. Through the combined efforts of Diagonal Comms and Digital Pie, the campaign promises to deliver a comprehensive and impactful narrative that honours Buffalo Trace’s tradition while reaching a contemporary audience.
For more information about Buffalo Trace and the upcoming campaign, visit their website at Buffalo Trace Website. Stay updated on the latest news and events by following Buffalo Trace on social media.
About Buffalo Trace: Buffalo Trace is a historic bourbon brand known for its exceptional quality and rich heritage. As an award-winning distillery, Buffalo Trace has been producing fine bourbon for centuries, earning a place as a staple in the world of whiskey.
About Diagonal Comms: Diagonal Comms is a leading agency specialising in strategic communications and public relations. With a focus on crafting compelling narratives and managing high-impact campaigns, Diagonal Comms serves a diverse range of clients across various industries.