Adidas x Top Baller Partnership for Adidas Predator Launch
Kimura Performance Partnership
Case Study
Brief Overview
In a strategic partnership aimed at promoting the launch of the new Adidas Predator football boots, Adidas collaborated with Top Baller, a leading grassroots football organization. The partnership was designed to create a series of high-energy, engaging events across four major UK cities: Manchester, Birmingham, London, and Liverpool. This case study explores the planning, execution, and impact of the campaign.
Objectives:
Product Promotion: Showcase the new Adidas Predator football boots to a wide audience.
Brand Engagement: Strengthen Adidas’s brand presence in key UK markets through direct consumer engagement.
Community Involvement: Foster community spirit and support grassroots football through collaborative events.
Planning and Strategy
Event Locations and Timing:
○ Manchester: A football field in the heart of Manchester’s football community.
○ Birmingham: A local football pitch near Birmingham city centre.
○ London: Hosted at premier league club Fulham’s training pitch.
○ Liverpool: Event at a historical football field local to Anfield Stadium.
Target Audience: Young football enthusiasts, semi-professional players, and local communities.
Promotional Activities:
○ Social media campaigns leading up to the events with promotional video
○ Press releases and website promotion to increase sign ups to the events
○ Teaser videos and countdowns highlighting the new Predator boots and Uk tour series between Top Baler & Adidas via a sign up system.
The Results
Brand Exposure: The campaign reached an estimated 22M video views and impressions through social media, event participation, video views. Significantly boosting awareness of the new Adidas Predator line.
Consumer Engagement: Attendees engaged in hands-on activities, fostering a strong connection to the Adidas brand and the Predator product.
